About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Recent Posts

    Social Media Meets Shared Decision Making with iShould

    While taking a walking this beautiful afternoon, I noticed a frail elderly woman inching forward on the sidewalk in front of me as her aide held her arm securely around the senior’s tiny waist.

    Although you and I may not need physical support to move ahead, imagine the feeling that you are heading in the right direction, with guidance each step of the way.

    During my panel last week onNew Models for Social Media”, I shared an example of an interesting approach which is at the intersection of social media and decision support. With the “iShould” application developed by the Ottawa Hospital Research Institute (OHRI), you can reach out online to your own social network to gather input for your health decision. If for example you are considering corrective eye surgery, you can bring those you trust into your decision process. On this Facebook application, you fill in the decision, list and rate the pros and cons and select friends to comment. This invites support around your decision.

    I do believe that this application can be most valuable when you are asking friends who have experience with your health decision so that they can provide insightful comments for your consideration.

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