About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Recent Posts

    New Directions in Employee Engagement: Competition, Coaching, Community & Compensation

    Our Panel at the 8th Annual Healthcare Unbound Conference 2011

    According to a recent Towers Watson survey, fewer employees have taken "action to improve their health” in 2010 than in 2008 (59% compared to 65%) which is a surprise given the rise in chronic conditions. Further findings are that “27% would not participate in wellness efforts without incentives”.

    What are employers and health plans doing to successfully motivate consumers to participate in their wellness initiatives?

    During this panel on employee engagement, you will learn:

    ·   How virtual coaches are getting personal and gaining results

    ·   Ways social graphs are being used to map and leverage influencers

    ·   How reward strategies and behavioral economics are being utilized to produce behavior change

    Moderator: Sherri Dorfman, MBA, CEO & Consumer eHealth Specialist, Stepping Stone Partners


    • Bryce Williams, Director, Wellvolution, Blue Shield of California
    • Pat Sukhum, Co-Founder & Director of Marketing, RedBrick Health
    • Lisa McGill, VP, Worldwide Human Resources, Brocade Communications Systems (Self Insured Employer)


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