About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Recent Posts

    Leveraging Technology to Engage Consumers in Shared Decision Making

    Technology plays a vital role in Shared Decision Making. Join me as I lead this dynamic panel session and learn how you can leverage tools for improved patient centered decisions.

    • Piloting and evaluating SDM tools in the Patient Centered Medical Home to drive physician- patient collaboration for better outcomes
    • Leveraging a mobile decision support tool to effectively educate consumers and enable them to evaluate their care options anywhere, anytime
    • Discovering and defining a Shared Decision Making opportunity to empower and engage seniors and their families


    Sherri Dorfman, MBA
    CEO, Consumer eHealth Engagement Specialist, Stepping Stone Partners


    Kyra Bobinet, MD, MPH, Head of Senior Care Solutions, Aetna Emerging Business Group

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    > Zev Lavon, MBA, PhD,
     Director, Enterprise Solution Architecture, CareFirst BlueCross BlueShield


    Join me and my panelists at the World Congress Shared Decision Making Conference. 

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