About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Recent Posts

    Discovering New Paths for Engagement...

    Innovation is occurring all around us. Companies are actively exploring new ways to engage the consumers. They are "testing" eHealth solutions targeted to different audiences and are learning what is required to get consumers to participate in their own health. These companies are borrowing approaches from various industries as they "package" and deliver needed capabilities to consumers through the appropriate channels. With effective online tools and personalized information, companies are influencing the consumer's "decisions of daily living" and impacting their behavior to achieve better health.

    Over the past ten years in the health technology industry, I have built a network of colleagues who are also passionate about the consumer. Through this blog, I will be tapping into my network to bring new perspectives into the changes that are driving our market. And during my ongoing discovery into innovative offerings, I will "connect the dots" and synthesize the value of these products for the consumer as well as share new and thought provoking ideas to get you thinking about what is to come. I invite you to come along for the journey...


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