About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Entries in social media for caregivers (1)

    New Models for Leveraging Social Media for Consumer Engagement


    Healthcare Unbound Conference Panel, San Diego, CA   July 19th

    Leaders in the healthcare industry are using social media in entertaining, educational and emotional ways to engage and empower the consumer. 

    Research has shown the cost savings resulting from consumers' use of  social media to support each other. Consumers experience less depression and isolation as they navigate their own health issues. However, social media has moved beyond support to motivate consumers in new, exciting and very personal ways which will be measured through “social analytics”.  

    Where are we headed with social media and how are these leaders planning to get there?

    During this panel, you will see and hear about examples:

    • Social Media designed to attract and motivate specific consumer “segments” such as teens, seniors, caregivers, employees and patients
    • Social Media intervention developed by teens for teens
    • Gaming and social networks with competitions and rewards for healthy behaviors
    • Differentiated “private” and “public” social media initiatives which span business goals
    • New framework for generating consumer engagement incorporating financial, social and personal dimensions

    Panel Moderator: Sherri Dorfman, MBA, Consumer Engagement Specialist, CEO, Stepping Stone Partners


    • Paul Puopolo, Director, Consumer Innovation, Humana
    • Eric Zimmerman, Chief Marketing Officer, RedBrick Health
    • Rick LeMoine, MD, FACP, Chief Medical Information Officer, Sharp HealthCare
    • Paul To, CEO & Founder, Emota.net
    • Kendra Markle, Stanford Persuasive Technology Lab, AlterActions.org