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About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Health Technology Innovation & Patient Experience Strategist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration, Patient Engagement & Experience.

These patient centric approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning: Conducts Market Review, Partnership Evaluation. Assesses current Plan with insight to drive product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Develops differentiated value proposition story to incorporate into marketing & sales assets and investor presentations.

Find out how I can help you. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

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Connected Mobile Health Apps to Sustain Consumer Engagement

DateMarch 30, 2012

World Congress Leadership Summit on Mobile Health, July 25-27th in Boston

Over the past three years, I have participated in this interesting event by running a workshop or panel.

During my panel this summer,  you will learn how health care organizations are investing in the drivers for continuous consumer engagement: 
  • Connecting multiple mobile apps to personalize the care shopping, decision making and care collaboration experience. 
  • Connecting mobile into chronic care programs with integrated tools for self management, shared decision making and coaching support.
  • Connecting mobile into wellness programs with capabilities to harness social community influence, digital coaching and incentives for motivation.
Moderator:
   Sherri Dorfman, CEO & Consumer eHealth Engagement Specialist,
   Stepping Stone Partners

Panelists:
  • Dan Brostek, Head of Member and Consumer Engagement, Aetna
  • Michael Yetter, Director, eBusiness, Independence Blue Cross
  • Nick Martin, VP Innovation and R&D, UnitedHealth Group
  • Patrick Feeney, Director, Mobile and Emerging Technologies, Blue Cross Blue Shield Illinois 
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