About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman

 

 

 

 

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    Series: Engagement Path #3- Motivate & Guide Me

    Healthcare organizations are realizing they can leverage technology to help personalize the experience with needed motivation and guidance. Consumers benefit from expert information and tools tailored to their individual goals and interests. These personalized resources not only motivate but also guide the consumer through their “decisions of daily living”. They need guidance when determining how to eat more healthy, improve their fitness as well as manage their stress.

     

    “Help me set realistic fitness goals and give me ongoing feedback on my progress.”

     “Just tell me what to do to lose the weight.”

    “Keep reminding me about ways to lower my cholesterol.”

    “Help me find way to improve my sleep.”

    “Motivate & Guide Me” Opportunity:   Gain commitment, proactively push to reach goals, deliver actionable information, provide decision support tools and share ongoing feedback.

    Engagement in Action:

    • Wellcoaches  offers a high touch service enabled by technology which  puts the consumer in control of their plan and progress towards goals. The Wellcoach continues to hold their client “accountable” for making needed changes to reach these goals. Armed with insight about the consumer’s preferences for exercise and diet, the coach constantly pushes for progress incorporating these preferences into the plan. In addition, the Wellcoach serves as a cheerleader celebrating accomplishments along the way.
    • Sensei leverages technology to deliver a personalized experience for weight loss. The “virtual dietician” recommends meals based on the consumer’s stated food preferences and lifestyle. Sensei pushes out the fitness message as a reminder for today’s activity plan  “motivational messages” showing progress toward the goal and “behavior” messages to focus the consumer on healthy alternatives. MySensei provides access to tools including a shopping list to motivate healthier food choices.

    Motivation is individual and varies based on the consumer’s unique set of health issues and readiness for change at that time. Even consumers who are self-motivated need information and tools to guide them and help them confidently navigate the decisions when coming to a fork in the road.

    Most consumers need a more comprehensive solution which responds to triggers for need, delivers personalized information and tracks effectiveness to inform future touches. 

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