About This Blog

 

Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.

MY EXPERTISE:

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman

 

 

 

 

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    Humana’s New Mobile Health Applications Are Designed to Engage and Entertain Consumers 

    Have you seen the latest mobile offerings that Humana has brought to the market? Actually, they are in the mobile  “health entertainment” space.
     
    Let me share my conversation with Julie Kling, from Humana's mobile strategy group to shed more light on the direction of their mobile health applications. 
     
    Sherri (Stepping Stone Partners):Just last week, Humana launched a new mobile health app called GoldWalker. Why is Humana interested in bringing mobile health applications to the market?
     
    Julie (Humana): Humana is particularly interested in developing mobile health applications that enhance the consumer’s physical and emotional wellbeing.
    Our latest mobile health game, GoldWalker, is designed to get people walking and exercising. In fact, my activity level which is measured by an accelerometer embedded in the iPhone moves me through this Gold Mine adventure where I find gold and fend off bandits. GoldWalker connects physical activity with game play.
     
    Sherri: Last month, Humana introduced Hands2gether. What was the thinking behind this mobile health application?
     
    Julie: Hands2gether was created to improve a person’s emotional wellbeing. You simply clap your hand with your iPhone to register your mood. The more you clap, the happier you are on the smile scale. By sending this to a friend, you not only spread happiness but also make yourself feel better.
     
    Sherri: The buzz around most mobile conferences is around “location based services” such as Foursquare. How is Humana considering leveraging these types of mobile services?
     
    Julie: This is an area that Humana is actively exploring. We have an opportunity to offer members incentives to frequent healthy places from restaurants to the gym. We can reward them with health- related prizes as well as the recognition that comes with “badging”. We also believe that people with certain health interests or conditions will want to meet up at a nearby location.
     
    Julie Kling will be speaking at the upcoming World Congress Mobile Health Conference on my  “Generating Engagement Through Segmentation, Crowd Sourcing and Personalization” panel. Julie will be presenting examples from Humana in mobile health gaming and care collaboration areas.

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