Have you seen the latest mobile offerings that Humana has brought to the market? Actually, they are in the mobile “health entertainment” space.
Let me share my conversation with Julie Kling, from Humana's mobile strategy group to shed more light on the direction of their mobile health applications.
Sherri (Stepping Stone Partners):Just last week, Humana launched a new mobile health app called GoldWalker. Why is Humana interested in bringing mobile health applications to the market?
Julie (Humana): Humana is particularly interested in developing mobile health applications that enhance the consumer’s physical and emotional wellbeing.
Our latest mobile health game, GoldWalker, is designed to get people walking and exercising. In fact, my activity level which is measured by an accelerometer embedded in the iPhone moves me through this Gold Mine adventure where I find gold and fend off bandits. GoldWalker connects physical activity with game play.
Sherri: Last month, Humana introduced Hands2gether. What was the thinking behind this mobile health application?
Julie: Hands2gether was created to improve a person’s emotional wellbeing. You simply clap your hand with your iPhone to register your mood. The more you clap, the happier you are on the smile scale. By sending this to a friend, you not only spread happiness but also make yourself feel better.
Sherri: The buzz around most mobile conferences is around “location based services” such as Foursquare. How is Humana considering leveraging these types of mobile services?
Julie: This is an area that Humana is actively exploring. We have an opportunity to offer members incentives to frequent healthy places from restaurants to the gym. We can reward them with health- related prizes as well as the recognition that comes with “badging”. We also believe that people with certain health interests or conditions will want to meet up at a nearby location.
Julie Kling will be speaking at the upcoming World Congress Mobile Health Conference on my “Generating Engagement Through Segmentation, Crowd Sourcing and Personalization” panel. Julie will be presenting examples from Humana in mobile health gaming and care collaboration areas.