About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners

Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, partnership and marketing strategies.

My Expertise: 

Over 18 years ago, I moved my focus from consumer-centric technologies in other industries (i.e. financial services, retail) to healthcare technology.  

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include: 

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies 

> Product Roadmap Planning: Product conceptualization, definition and validation through Marketing Research. Work Sessions for product suite planning with solutions from mergers, acquisitions, partnerships and purchases

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion. 

Follow me on Twitter @SherriDorfman

Learn more about Me and my expertise

Read about the unique perspective shared through this blog




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    Recent Posts

    Generating Mobile Engagement Through Consumer Segmentation, Crowd Sourcing and Personalization

    World Congress Leadership Summit on Mobile Health, July 29th & 30th, Boston

    Healthcare organizations are taking advantage of the consumer’s strong demand for smart phones and mobile health apps. They are piloting new health initiatives through SMS (text), Mobile Web and Mobile Applications and learning about the opportunities and barriers to accelerate adoption and usage.

    Industry leaders understand the need to tailor their mobile offerings to specific consumer segments and to personalize the experience to sustain engagement.

    During our session, you will learn how our panelists are utilizing mobile to enable care access and compliance, deliver health education as well as  influence and track health behaviors.  They will show examples of their mobile health initiatives and share insights they’ve gained from segmentation, personalization and crowd sourcing. The panelists will also offer their vision for mobile health opportunities in the near future.

    You will gain a unique perspective from companies on this panel which are bringing mobile health offerings to consumers directly as well as through the healthcare delivery and health plan channels. As you will see, each business channel has its own sources of value to engage the consumer.


    Sherri Dorfman, MBA, CEO, Consumer eHealth Engagement Specialist, Stepping Stone Partners


    • Bud Flagstad, Vice President, Strategic Initiatives, UnitedHealth Group
    • Julie Kling, Mobile Strategy Group, Humana
    • Tim Kieschnick, Director, User Experience Internet Services Group, Kaiser Permanente
    • Alexandra Pelletier, Team Lead, Program and Product Development, Center for Connected Health, Partners HealthCare System
    • Benjamin Rubin, CTO and Co-Founder, Zeo Inc.


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