About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners, Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, experiences, partnerships and marketing strategies.


While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include:

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies

> Product Roadmap & Consumer Experience Planning: Conceptualizes, defines and validates solutions/experiences through Marketing Research and journey mapping.  Utilizes new innovative online and mobile research tools to co-create with target buyers and users, gathering input while understanding context to guide the development of personalized solutions & experiences.

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion.

Follow me on Twitter @SherriDorfman





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    Recent Posts

    Connected Mobile Health Apps to Sustain Consumer Engagement

    World Congress Leadership Summit on Mobile Health, July 25-27th in Boston

    Over the past three years, I have participated in this interesting event by running a workshop or panel.

    During my panel this summer,  you will learn how health care organizations are investing in the drivers for continuous consumer engagement: 
    • Connecting multiple mobile apps to personalize the care shopping, decision making and care collaboration experience. 
    • Connecting mobile into chronic care programs with integrated tools for self management, shared decision making and coaching support.
    • Connecting mobile into wellness programs with capabilities to harness social community influence, digital coaching and incentives for motivation.
       Sherri Dorfman, CEO & Consumer eHealth Engagement Specialist,
       Stepping Stone Partners

    • Dan Brostek, Head of Member and Consumer Engagement, Aetna
    • Michael Yetter, Director, eBusiness, Independence Blue Cross
    • Nick Martin, VP Innovation and R&D, UnitedHealth Group
    • Patrick Feeney, Director, Mobile and Emerging Technologies, Blue Cross Blue Shield Illinois 

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