About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners

Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, partnership and marketing strategies.

My Expertise: 

Over 18 years ago, I moved my focus from consumer-centric technologies in other industries (i.e. financial services, retail) to healthcare technology.  

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include: 

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies 

> Product Roadmap Planning: Product conceptualization, definition and validation through Marketing Research. Work Sessions for product suite planning with solutions from mergers, acquisitions, partnerships and purchases

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion. 

Follow me on Twitter @SherriDorfman

Learn more about Me and my expertise

Read about the unique perspective shared through this blog




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    Recent Posts

    Connected Mobile Health Apps to Sustain Consumer Engagement

    World Congress Leadership Summit on Mobile Health, July 25-27th in Boston

    Over the past three years, I have participated in this interesting event by running a workshop or panel.

    During my panel this summer,  you will learn how health care organizations are investing in the drivers for continuous consumer engagement: 
    • Connecting multiple mobile apps to personalize the care shopping, decision making and care collaboration experience. 
    • Connecting mobile into chronic care programs with integrated tools for self management, shared decision making and coaching support.
    • Connecting mobile into wellness programs with capabilities to harness social community influence, digital coaching and incentives for motivation.
       Sherri Dorfman, CEO & Consumer eHealth Engagement Specialist,
       Stepping Stone Partners

    • Dan Brostek, Head of Member and Consumer Engagement, Aetna
    • Michael Yetter, Director, eBusiness, Independence Blue Cross
    • Nick Martin, VP Innovation and R&D, UnitedHealth Group
    • Patrick Feeney, Director, Mobile and Emerging Technologies, Blue Cross Blue Shield Illinois 

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