About This Blog


Sherri Dorfman, CEO, Stepping Stone Partners

Connected & Digital Health Innovation Specialist

My blog is designed to spotlight healthcare organizations with innovative uses of technology & data to drive Care Coordination, Collaboration & Patient Engagement.

These new approaches may influence your product & service roadmap, partnership and marketing strategies.

My Expertise: 

Over 18 years ago, I moved my focus from consumer-centric technologies in other industries (i.e. financial services, retail) to healthcare technology.  

While consulting, I leverage my extensive experience, knowledge and professional network to help companies make the right strategic product and marketing decisions. Services include: 

> Strategic Planning Market Review: Competitive Assessments, Partnership Evaluations. Workshop facilitation. Insight drives product, partnership and marketing strategies 

> Product Roadmap Planning: Product conceptualization, definition and validation through Marketing Research. Work Sessions for product suite planning with solutions from mergers, acquisitions, partnerships and purchases

> Strategic Product Marketing: Differentiated value proposition story incorporated into marketing & sales assets

Find out how I can help you. Call me at 508-655-6585. Email me at SDorfman@Stepping-Stone.net to set up an exploratory discussion. 

Follow me on Twitter @SherriDorfman

Learn more about Me and my expertise

Read about the unique perspective shared through this blog




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    Recent Posts

    Multi-Channel, Multi-Touch Approach to Maximize Member Engagement

    Innovative health plans are experimenting with an expanding set of marketing channels to motivate members including mobile and social media. They are getting smarter about synchronizing these touches for maximum member response.

    In addition to staying aligned with their members’ evolving needs, Plans must reach members where they are, in a way that is ‘meaningful’ to that member to motivate healthy outcomes.

    During this moderated panel discussion, you will learn how Plans are:

    • Understanding the consumer’s changing behavior in this social and economic environment
    • Synchronizing their segmentation and personalization strategies across the communication channels
    • Testing new media and mobile approaches to build member loyalty
    • Delivering consumer education to address member confusion with plan and care options

    Moderated by Sherri Dorfman, CEO & Consumer eHealth Engagement Specialist, Stepping Stone Partners


    • Molly Goins-Cox, Head of Member Experience, Aetna
    • Kevin Riley, VP of Innovation and Consumer Health Solutions Group, BCBS of Florida
    • Mark Scrimshire, Director of Internet Channel Strategy, CareFirst BCBS

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